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Technology & Communication · Presentation Design

Catching up to AI

20-slide conference presentation

Project Snapshot

Complex technology, made easier to follow.

The project started with a dense mix of AI history, compute, infrastructure, data, and ideas about the changing nature of work. The challenge was to turn that material into a talk an informed audience could follow in real time without stripping away the technical depth.

The final deck gives the speaker a clearer path through the subject, with stronger sequencing, more deliberate pacing, and visual cues that help each idea land before the next one begins.

Category
Technology & Communication
Service
Presentation Design
Industry
AI & Technology
Deliverable
20-slide conference presentation
Role
Presentation Design & Visual Communication

Confidentiality note: Brand names, personal names, and selected identifying details in this case study have been changed to protect the privacy of the organizations and individuals involved. The project scope and design process remain representative of the work completed.

How the project started

Strong material, but no clear path through it yet.

The original slides brought together useful research, comparisons, and evidence. The work was to decide what needed to lead, what could wait, and how each idea could be presented more clearly in a live setting.

Source material · selected samples

Source slide with a long timeline from the origin of life to ChatGPT
Source slide defining useful AI concepts in a nine-card grid
Source slide with a detailed table projecting the cost and power demands of AI training
Source slide charting the growth of training data in exabytes
Source slide describing a lithography bottleneck with supporting industrial photography
Source slide presenting three projections for AI agents and workforce impact

What changed

Three shifts shaped the final direction.

Structure the story

Related ideas were grouped into a sequence that builds context before moving into the more technical sections.

Design for the room

Each slide was shaped for quick comprehension on screen, with one clear takeaway at a time.

Define the visual voice

A restrained dark palette, sharp accents, and varied compositions created a distinctive visual direction without competing with the subject matter.

The Challenge

Simplifying advanced ideas without flattening them.

01

Technical density

The material moved across models, compute, infrastructure, data, and economics, with each idea carrying its own terminology and context.

02

A live audience

Slides needed to support an informed speaker and knowledgeable audience while remaining legible at presentation pace.

03

Clarity with depth

The story had to feel simpler and more coherent without removing the nuance that made the subject valuable.

Design Approach

Designed for the way the talk unfolds.

One clear idea at a time

Each slide gives the audience a clear point to absorb before the story moves forward.

Layouts that fit the argument

Timelines, comparisons, charts, and concept slides use structures suited to what each idea needs to communicate.

Contrast that guides attention

Lime accents and controlled tonal shifts help signal what matters without turning every element into a highlight.

Pacing through variation

Dense analytical moments alternate with more open compositions so the presentation has room to breathe.

A consistent visual language

Shared typography, spacing, geometry, and imagery keep a wide-ranging technical story feeling connected.

Selected Slides

How the story takes shape on screen.

Outcome

Technical depth, with a clearer path through it.

The final deck gives the speaker a more deliberate sequence, stronger visual cues, and enough variation to keep an informed audience oriented from one section to the next. The subject stays substantial, but the presentation becomes easier to follow in real time.

Client perspective

A collaboration that kept pace with the project.

The client’s reflection on the speed, care, and professionalism behind the final presentation.

Verified client feedback

“Amazing! Enthusiastic, super fast, professional and hard working! I loved working with Jan and this will hopefully be one of many projects we will do together!”
Client feedback